Introducing: NewsGuard

Restoring Trust & Accountability

NewsGuard uses journalism to fight unreliable news. Our trained analysts, who are experienced journalists, will research online news brands to help readers and viewers know which ones are trying to do legitimate journalism–and which aren’t.

Our Green-Red ratings will signal if a website is trying to get it right or instead has a hidden agenda or knowingly publishes falsehoods or propaganda.

Readers will have more context for their news online.

And advertisers worried about their brands’ reputations will be able to keep their ads off unreliable news sites.

NewsGuard will also provide “Nutrition Label” write-ups on the 7,500 news and information websites and video channels that account for 98% of engagement with news online in the U.S. These labels will be available before the midterm elections in the U.S. this November.

A SWAT team of NewsGuard analysts will operate 24/7 to identify suddenly trending purveyors of unreliable news among sites that NewsGuard has not yet rated and warn internet users about them in real time.

After launching in the U.S., NewsGuard will expand to serve the billions of people globally who get news online.

Our goal is to give everyone the information they need to be better informed about which news sources they can rely on—or can’t rely on.